Burp Catcher. These ingenious burp cloths have a built-in pocket to catch spit-up… a gross job but somebody’s gotta do it (and it might as well not be you).
$10 at target.com.

Swaddleaze. Moms of yesteryear were masters at wrapping their little bundles up tightly in blanket burritos, but my kicking newborn was much more skilled at getting out of the bundle then I was at putting her in. Thank heavens for this simple swaddler. With a zipper and some velcro, you’ll quickly have your baby wrapped up snug and comfy … now you can get some sleep.
$25 at 2virtues.com.

Baby Silk Swabs. A squirmy baby, a bottle of alcohol, and a tiny cotton swab… sounds like a recipe for disaster. Taking good care of that new belly button is a snap with these cool new swabs. Simply snap-and-squeeze to release the pre-loaded alchohol into the swab, and you’re set.
$4 at mdmoms.com.

Animal Print Blankie. Plan ahead… if your little one is going to become attached to something (insisting on carrying it around everywhere you go) why not have it be one of these custom-made, ultra-chic blankies.
$24 at artisticsensations.com.

SkipHop Saddle Bag. If only your stroller had a pocket to stash away baby’s binky, bottle, book, toy, etc. Your wish has been granted. The diaper bag divas at SkipHop now offer these clever snap-anywhere pouches. $36 at skiphop.com.

New for Baby. This clothing line is designed just for infants with special attention to all the important details. Made from luxe cotton, the jumpers, bodysuits, pants and blankets are tagless and itch free. Plus we just adore the simple and modern prints. $6-26 at newforbaby.com.

Peanut Shell. Giving a new mama two hands free is truly invaluable. Even better, these baby carriers are simple to use — no complicated rings or buckles — and they come in a stylish array of lush fabrics (we love the baby-soft microfleece). $44-68 at goo-ga.com.